stop renting your mind. own your ai, local by default. a private ai that runs on your own machine, set up for you.

Rex, the FuckBigTech guard dog, planted in the doorway of a homestead guarding a stack of papers marked 'your data', holding off a clawed red 'big tech' cloud-monster. Headline: stop renting your mind. A note reads: own your ai, local by default. A tag reads: the lab is open.

a private ai that runs on your own machine, local by default. no spying, no water bill. our open-source memory tool is live and free today, and we'll set up the whole thing for you for $199, once. the app is coming next.

no waiting list required

what's live today.

not a coming-soon page. two of these you can use in the next ten minutes. the third is the only one you wait for.

live · free · mit

homestead-memory

our open-source memory layer for ai agents. plain markdown you own, runs offline, and it proves it has not rotted. pip install and run it tonight.

visit the lab →
live · $199 once

we set it up for you

we remote in, install a private ai on the machine you already own, pick the right model, lock down privacy. one and done, $0 a month after. you own it.

book a setup →
coming soon

the HOMESTEAD app

the full one-click private-ai app with a MEMORY INTACT badge a non-technical person can read. almost ready. get on the list and rex keeps your spot.

join the waitlist →

the full app is coming. this runs right now. talk to a real private ai right here, in this tab, on your device, for $0. nothing leaves the building.

Rex the guard dog gestures at an old chunky computer. Headline: the app isn't out. this is. Torn labels: runs in this tab, $0, nothing leaves the building. A live AI demo runs on the screen.
ask anything · it runs in this tab on your device

runs a real open model on your device · downloads once (~0.7gb), then it's yours offline · no key, no cloud

you just ran ai free and private, on hardware you already own, while uber burned its whole 2026 ai budget in four months renting tokens. this is a tiny 1b model, sized to run inside a browser tab. the real thing is a different league: we install the best current open model for your machine (qwen, llama, gemma, deepseek, mistral, not locked to anyone), running natively. a 30b-class model runs snappy on a mac mini now. get the real thing →

the argument

four reasons to pull the plug on cloud ai.

01

they're drinking the water

cloud ai runs in data centers that burn power and millions of gallons of water a day so you can ask a chatbot a question. you can just not. a model on your own machine uses the electricity your laptop already uses. that's the whole footprint.

02

your prompts are their product

everything you paste into chatgpt, gemini, or claude can be retained, reviewed, and trained on. worse, the lab watching where you create value can turn around and build it. a model on your own computer keeps it on your disk. the only copy is yours.

03

open models already won

you do not need the frontier for most of what you do. a 30b-class model now runs snappy on a mac mini, and the free open models are good enough for writing, summarizing, coding, and answering. for real, today.

04

owning it is the point

no subscription that locks you out, no terms that change overnight, no account that gets suspended, no memory held hostage on someone else's server. your model, your machine, your rules. that is the whole pitch.

read this part

you vs.
a data center

people feel bad about "ai wasting water." here's the part nobody tells you: that's cloud ai. chatgpt, gemini, claude. they run in giant data centers that pull millions of gallons of water and megawatts of power.

when you run ai on your own computer, there is no data center. no extra water. no extra anything. you get the ai. the planet doesn't get the bill. and your data never leaves your desk.

how that actually works →
cloud chatbot~ 1 bottle of water / few prompts
+ a data center3–7 million gal / day
+ your datastored · reviewed · trained on
ai on your laptopthe power it already uses
your datastays on your disk
nothing leaves the building
you're not the crazy one

the tide turned.

wanting to own your ai used to sound paranoid. in 2026 it's the pope, the unions, whole towns, and big tech's own executives saying it out loud.

“artificial intelligence needs to be disarmed.”
Pope Leo XIV first encyclical, Magnifica Humanitas, may 2026. NPR said it "takes aim at big tech." he warned ai must serve humanity, not "the powerful few."
big tech's own people

Uber burned its entire 2026 ai budget in four months renting tokens. its own COO can't say it was worth it.

Fortune →
the unions

the AFL-CIO, america's largest labor federation, praised the pope's warning on ai and jobs.

People's World →
whole towns

communities blocked or delayed $98B in data-center projects; maine passed a statewide ban.

Marketplace →
regular people

chatgpt app uninstalls spiked 295% in a single weekend. they're calling it #QuitGPT.

join them →
big tech's own investors

on all-in ep 279, chamath, sacks and friedberg spent thirty minutes on it: don't hand your data and your edge to a lab that can turn around and compete with you.

All-In #279 →

you're not the crazy one for wanting to own your ai. you're early.

three ways in

do it yourself. or let us do it.

whether you're one person on a laptop or a small team, you start in the same place. most people land on managed and forget it's even there.

free
do it yourself
$0

the open-source tool + our guides. you set it up, we show you how. the lab is open now.

read the guides →
most people pick this
one-time · live
we set it up
$199

we remote in, install everything, pick the right model for your machine, lock down privacy. one and done. $0 a month after.

book a setup →
optional add-on
we keep it sharp
+$12/mo

model upgrades as they ship, a quarterly checkup, a monthly memory rot-report, priority human help. the mechanic, not the rent. cancel anytime, nothing breaks.

see the studio →
the one thing still coming

the app opens
soon.

the one-click HOMESTEAD app (with a MEMORY INTACT badge anyone can read) is almost ready. one email when the door opens. no spam.

rex is keeping the door. one email when it opens.

don't want to wait? we'll set the whole thing up for you today →

0
bytes leaving your machine
$0
per-token rent to big tech
0
extra data-center water
private queries on your hardware

stop renting
your mind.

we'll put a private ai on your machine this week and keep it running. you keep your data, your memory, and your money.

run a regulated team (legal, health, finance, gov)? we also do free ai-egress audits and hand you to a vetted deployment partner. start an audit →